Using pictures

WWF is supported by a marvellous group of generous photographers who let us to use their images for free to help promote our work. They do this even though they depend on their images in order to make a living and earn an income.

This is why we cannot authorize you to use any images from this site UNLESS you use them in the original context in which you found them i.e. about WWF and mentioning WWF, and making sure you include the image copyright information.

So for example, taking and using the flash files or the banners/buttons from this site is OK. 

However if you wish to use a photograph for any commercial or print purposes, or outside of a WWF context then you must first email photo@wwfint.org.

Using the Panda symbol/logo

WWF's panda symbol is a registered trademark and is subject to copyright.

It must not be used or reproduced without express permission.

...but if the logo has already been incorporated by WWF in an image, banner or flash presentation, then that is OK - though you must never use such material to endorse or promote your site or products.

The letters “WWF” are also a registered trademark and must not be used to endorse or promote any products or services in any way, shape or form. 

However, licensing and partnership possibilities are available... as you would have guessed... Please contact us for details.

Here's the legal fluff on the logo etc:

^{© 1986 Panda Symbol WWF - World Wide Fund For Nature (formerly World Wildlife Fund)
® "WWF" & "Living Planet" are WWF Registered Trademarks}

Use of promotional banners & buttons

Use of banners/buttons on this site  is actively encouraged. However, the button or banner must not be used to imply a  partnership or endorsement of any product or service in any form what-so-ever.

Using content for profit

If you intend to use our content in publications that are to be sold for profit, how about giving something in return?  A token of your thanks can be made with a credit card on this site. We'd be much obliged.

Crediting text in print & web publications

For print any reproduction, in full or in part, must credit  WWF as follows:

© [date of material] WWF (panda.org). Some rights reserved.

For a website then all you really need do is link back to our web site and, preferably directly to the page on which you found the original text.