The WWF is run at a local level by the following offices...

Accelerating conservation impact through innovation

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Today’s climate and biodiversity challenges won’t be solved with the same thinking that created them. The Innovation@WWF team empowers teams across 85+ WWF offices to put into action new ways of thinking and doing conservation impact.

Fostering a culture of mindful risk taking for bigger impact

Innovation is always delivered with a purpose - direct or indirect conservation impact. No innovation for the sake of innovating. We are on a mission to build a culture of courageous, yet mindful, innovators, to keep up with a fast changing world and highly complex challenges

We do this by guiding both teams and individuals in thinking up, experimenting with, and bringing to life unusual ideas. Teams can join our innovation skills development journeys, request innovation coaching to get unstuck or apply for innovation funding.

 

We enable teams to create solutions through innovation

Dive into innovation impact stories on topics such as applying human-centred design for community-led innovation, scaling conservation innovations, and experimenting with new technologies to accelerate conservation impact. More coming soon!

 
Our vision

WWF INNOVATES FEARLESSLY TO DELIVER GROUNDBREAKING SOLUTIONS FOR PEOPLE AND THE PLANET

Innovation tools, mind-sets, and culture are courageously embedded in WWF's way of working, processes, projects, and collaborations resulting in high impact for conservation in local landscape all the way to global systems.       

 
Innovation is already driving conservation impact. Stories of human-centred design for community-led innovation, scaling and experimenting with new technologies.

How human centred design turned locals from 8 coastal communities in Brazil's Bahia region into eco-tourism changemakers

WWF BRAZIL

WEWILDER is the first social enterprise cooperative in eco-tourism, founded and run by WWF's local team in a rewilding landscape where 200+ European bison roam freely. WeWilder brings people closer to wild nature through nature experiences and incubates local ventures in food & farming.

WWF Romania
50% of our offices have embraced innovation doing

Since 2022 we have been measuring the impact of our global innovation work, here’s what we’ve achieved:

38
offices have an intermediate to advanced innovation culture

 
88
conservation projects are supported by the innovation team
215
interactive workshop and trainings were joined by 2000+ pandas (25% of our workforce)
900+
innovative projects were identified and mapped
CHECK OUT OUR LAST IMPACT REPORT
REPORT HERE
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Learn from what we have learned

Fostering a culture of mindful risk taking for bigger impact

Measuring innovation impact

© Innovation for Impact network

Innovation for Impact Network

Collaborating to drive a culture of innovation across and within INGOs

The Innovation@WWF team is a founding member of the Innovation for Impact Network. Sharing of best practices, joint learning and experimental collaborations is what this group of non profit innovation leaders is about.
Want to collaborate with the innovation@wwf team?
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