FACTS​

The panda, with its distinctive black and white coat, is adored by the world and considered a national treasure in China. This bear also has a special significance for WWF because it has been our logo since our founding in 1961. Pandas live mainly in temperate forests high in the mountains of southwest China, where they subsist almost entirely on bamboo. They must eat around 26 to 84 pounds of it every day, depending on what part of the bamboo they are eating. They use their enlarged wrist bones that function as opposable thumbs. A newborn panda is about the size of a stick of butter—about 1/900th the size of its mother—but females can grow up to about 200 pounds, while males can grow up to about 300 pounds as adults. These bears are excellent tree climbers despite their bulk.

WHY THEY MATTER​

Pandas play a crucial role in forests. The biological diversity of the panda’s habitat is unparalleled in the temperate world and rivals that of tropical ecosystems, making the giant panda an excellent example of an umbrella species conferring protection on many other species where pandas live. In other words, when we protect pandas, we invariably protect other animals that live around them, such as multicolored pheasants, the golden monkey, takin, and crested ibis. Pandas also bring sustainable economic benefits to many local communities through ecotourism.

THREATS​

HABITAT LOSS: China’s Yangtze Basin region holds the panda’s primary habitat. Infrastructure development (such as dams, roads, and railways) is increasingly fragmenting and isolating panda populations, preventing pandas from finding new bamboo forests and potential mates. Forest loss also reduces pandas’ access to the bamboo they need to survive. The Chinese government has established more than 50 panda reserves, but only around 67% of the total wild panda population lives in reserves, with 54% of the total habitat area being protected.

HUNTING: Although poaching impacted pandas in the past, its impact declined since the enactment of the Wildlife Protection Act (1988), which bans poaching and carries severe punishments. However, pandas may get caught accidentally in snares set for musk deer or other species.

WHAT WWF IS DOING​

WWF was the first international conservation organization to work in China at the Chinese government's invitation. Our main role in China is to assist and influence policy-level conservation decisions through information collection, demonstration of conservation approaches, communications, and equipping people with the tools and knowledge they need to protect pandas and their habitat. 

THE WWF LOGO: The inspiration for the WWF logo came from Chi-Chi, a giant panda that was living at the London Zoo in 1961, the same year WWF was created. WWF’s founders were aware of the need for a strong, recognizable symbol that would overcome all language barriers. They agreed that the big, furry animal with her appealing, black-patched eyes would make an excellent choice. The first panda sketches were done by the British environmentalist and artist Gerald Watterson. Based on these, Sir Peter Scott, one of WWF’s founders and a world-renowned conservationist and painter, drew the first logo. The design of the logo has evolved over the past four decades, but the giant panda’s distinctive features remain an integral part of WWF’s treasured and unmistakable symbol. Today, WWF’s trademark is recognized as a universal symbol for the conservation movement. 

PROTECTING GIANT PANDAS: We work towards and advocate for 

• increasing the area of panda habitat under legal protection 
• creating green corridors to link isolated pandas 
• patrolling against poaching, illegal logging, and encroachment 
• building local capacities for nature reserve management 
• continuing research and monitoring 

WWF has been working with the Chinese government’s National Conservation Program for the giant panda and its habitat. Thanks to this program, panda reserves now cover more than 3.8 million acres of forest.