The ocean is the defining characteristic of our blue planet. It is a vital part of the natural systems that support all life on Earth – supplying oxygen, regulating the climate, feeding billions of people.

It is also home to a wondrous array of wild species, from tiny plankton to the biggest creature that’s ever existed – the blue whale – and millions more we have yet to discover.

But our ocean faces formidable pressures from overfishing, pollution, habitat loss and climate change.

It doesn’t need to be this way. WWF’s ocean conservation team is working to secure productive and resilient ocean ecosystems, sustaining people and nature.

How we work

Community-led conservation

For generations, Indigenous Peoples and coastal communities have been the stewards of their marine resources. WWF supports communities to continue this vital work by promoting sustainable fishing practices, building thriving local businesses, and advocating for policies that expand community rights and protect marine ecosystems.

Governance and policy

Decisions impacting ocean health are often made far from the ocean itself. WWF champions a nature-positive ocean agenda and works to ensure a seat at the table for the communities whose well-being is affected by those policies. 

Markets and partnerships

WWF is a leading voice in forging powerful partnerships with industries that touch the ocean. Our network collaborates with sectors like seafood, tourism, and shipping, along with related fields such as finance and insurance. This extends beyond individual companies, as we work to secure stronger industry-wide policies.

Sustainable ocean finance

The ocean provides vital social and economic benefits, but careful stewardship is needed to sustain these values over time. WWF and partners are pioneering a shift in financial flows, channeling mainstream funding toward restorative development that benefits both people and the planet.
Our priorities

Resilient Ocean Habitats

From tropical reefs to polar seas, WWF and partners conserve and restore priority ocean habitats. Together, we work to build networks of marine protected areas, ensuring they represent diverse habitats, are effectively managed, and are integrated into sustainably managed seascapes.

Sustainable fisheries

Decades of intense fishing have reshaped the ocean, depleting fish stocks, damaging habitats, and throwing ecosystems off balance. To ensure the recovery of wild fish populations, WWF collaborates with partners to implement science-based catch limits alongside measures that address bycatch, illegal fishing, excess fishing capacity, and destructive fishing practices.

Ocean species conservation

Protecting species has been at the heart of WWF's mission since 1961. Marine wildlife is vital for healthy oceans. Our focus is restoring threatened populations by protecting habitats and managing fisheries responsibly. This holistic approach safeguards the ocean's web of life, which sustains countless livelihoods worldwide.

Marine pollution

The health, resilience and productivity of marine and coastal ecosystems is increasingly affected by pollution, including land-based nutrient, pesticide and plastic pollution. WWF is a leading advocate for efforts to secure a legally binding global treaty to end plastic pollution.

WHO WE ARE

© WWF

WWF'S OCEAN TEAM 

United by our passion for the ocean, the WWF Oceans Practice is a community of more than 550 marine conservation experts working across 60 countries.

We work with partners and communities to halt and reverse the loss of marine species and habitats. Leading the WWF Ocean Practice team is Pepe Clarke, a seasoned environmental advocate who has worked from the local to global level for more than two decades.

 

OUR VISION 

Productive and resilient ocean ecosystems, sustaining people and nature.

TURNING THE TIDE FOR OUR OCEAN

This decade must be the turning point where we recognize the value of nature, place it on the path to recovery and transform our world to one where people and nature thrive.

By working together, we can turn the tide toward a healthier and more productive ocean, using proven tools that allow marine species and ecosystems to recover over time: protection and restoration of ocean habitats, science-based fisheries management, community-led conservation, and targeted species conservation measures.

From 2017-2022, WWF and our many partners worldwide helped deliver hundreds of marine conservation wins around the world, contributing to international efforts to halt and reverse the decline of nature in our ocean. Read our Impact Report. 

OUR IMPACT
2017-2022

1010

coastal communities supported by WWF teams

143

new marine protected and conserved areas

153

marine protected and conserved areas under improved management

87 million

hectares under community management supported by WWF

677 million

hectares of new marine protected and conserved areas

274 million

hectares of marine protected areas under improved management

46

bycatch mitigation measures

98

species conservation measures

98

sustainable ocean policy and management commitments

44

fisheries improvement partnerships

41

fisheries management measures

115

fisheries policy improvements