© WWF-US / Keith Arnold
Forest Practice Global Team

Fran Price - WWF Global Leader, Forests


Fran Raymond Price has spent her career working to protect forests and improve forestry around the globe. She joined WWF in June 2020 after 18 years at The Nature Conservancy, where she helped guide the organization’s adoption and promotion of responsible forest management and certification.

Fran helped bring forest carbon finance to smaller forest owners in the United States, most recently by assisting the development and launch of the Family Forest Carbon Program. Her work has focused on the creation, improvement, and proliferation of market-based incentives – such as the alignment of forest carbon investment and certification and strengthening of forest certification standards — to protect forest ecosystems. 
 
Fran holds a master's degree in forestry from the Yale School of Forestry and Environmental Studies, and a B.A. in History and Government from Cornell University. She began her forestry career as a Peace Corps community forestry volunteer in the Dominican Republic.  
Forests Practice Team

Damian Fleming
Deputy Practice Leader

 

Huma Khan
Head, Communications

 

Helma Brandlmaier
Knowledge Manager

 

Hermine Kleymann
Policy Manager

 

Pablo Pacheco 
Global Forest Lead Scientist

 

 

 

Mark Aldrich 
Senior Advisor

Suzanne Valkman
Senior Manager Resource Mobilization

Alice Zhuang
Personal Assistant to Practice Leader

 

 

 

Forests Experts

 

Andrey Shegolev
Lead, Forest Certification 

 

Tim Cronin
Global Lead, Forests Forward

 

Gijs Breukink
Coordinator, Responsible Forestry

 

Anita Diederichsen
Lead, Forest Landscape Restoration

 

Brittany Williams
Coordinator, Forests & Climate

 

Christopher Holtz
Vice President, Earth for Life initiative

 

Lucía Ruiz
Coordinator, Protected and Conserved Areas

 

Luis Neves Silva  
Lead, New Generation Plantations

 

Josefina Brana-Varela
Senior Director, Forests and Climate Hub

 

Severin Kalonga
Lead, Forest Landscape Restoration in Africa