WWF is an independent global conservation organization, formed in 1961 and committed to building a future where people and nature thrive. 

Our mission is to stop the degradation of the planet’s natural environment and to build a future in which humans live in harmony with nature by: 

• Conserving the world’s biological diversity; 
• Ensuring that the use of renewable natural resources is sustainable; 
• Promoting the reduction of pollution and wasteful consumption. 

Active through local leadership in 100+ countries, we are a worldwide network with a shared mission and ambition for change. In every place we work, WWF strives to create and implement innovative solutions – scientific, technological, economic and financial.  

We do this by collaborating with businesses, governments, Indigenous Peoples, local communities and scientists, ensuring that priorities are shared and knowledge is integrated. Together, we can ensure conservation has a lasting impact. 

The overwhelming case for action

Nature is our life-support system. That makes the devastating impacts of climate change and nature loss all around us a crisis humanity cannot ignore.  

We are on the brink of 'tipping points', which will be catastrophic and irreversible, and yet global action has been too little and too slow. A thriving future for people and nature is still possible but, together, we must act faster and at a much greater scale than ever before. 

Our approach

WWF works for both on-the-ground and global policy action – from protecting and restoring species and their habitats to transforming markets and policies toward sustainability. Everything we do is grounded in science and knowledge, and the expertise of our staff.  

More than 60 years of conservation action has taught us that we all benefit from building a sustainable future for people and nature – but almost nothing can be achieved alone. 

Success is therefore the result of building strong working relationships with others – from local communities and Indigenous Peoples to business and government decision-makers.

Our shared ambition for 2030

Many much-needed global commitments on nature, climate and sustainable development are due for delivery by 2030 − from reversing nature loss to delivering meaningful cuts in global greenhouse gas emissions.  

We are striving with others to turn ambition into reality, tackling the most urgent global conservation challenges.