How your business can partner with WWF

The WWF is run at a local level by the following offices...

HOW YOUR BUSINESS CAN PARTNER WITH WWF

We are facing our biggest crisis – and our most important opportunity. Science and the extreme shifts in our climate and environment continue to show that the way we feed, fuel and finance our societies and economies is driving climate change and pushing nature to the brink.

WWF collaborates with businesses through strategic partnerships and multi-stakeholder platforms to help transform the world’s energy, food, and financial systems. Together, we also work to find scalable solutions to some of the most urgent conservation challenges, including deforestation, water scarcity, overfishing, pollution, and climate change.

How WWF works with business to drive sustainability

Transforming Business

Our transformational partnerships aim to deliver direct conservation results on key issues and priority places by changing practices throughout a company’s operations and value chain. This approach intends to reduce the major environmental impacts of some of the world’s largest companies, enable conservation results that would not otherwise be possible, and influence related sectors and markets.

Our transformational partnerships are with companies such as IKEA (focusing on forests, freshwater, cotton and climate), H&M Group (focusing on water, biodiversity and climate), Bolton Food (focusing on sustainable seafood and safeguarding ocean health and community livelihoods, VELUX (focusing on protecting forests for climate, nature and people) and Lidl (focusing on value chain transformation to provide more sustainable choices).

Consumer and Employee Engagement

WWF partners with business to raise awareness of key environmental issues and mobilise employee and consumer action. Through communications and cause-related marketing campaigns, we aim to shift behaviour, spark dialogue and mobilise support for nature and climate. This work also helps build emotional connection with the unique places and species WWF strives to protect, while raising funding to support conservation efforts. Examples include behaviour change campaigns such as the #WirDrehenRunter/#WeTurnDown campaign with P&G, Earth Month Giving campaign with Adyen and Bear 2X50 campaign with Bialetti.

Joint Advocacy for Sustainability

WWF works together with other NGOs and companies that engage policymakers, peers, value chains, and investors, and shapes policies and market incentives that deliver positive change for people and the planet. Our joint advocacy work is purpose-driven and serves our conservation vision. Examples include: How the #MakeItMandatory campaign led by Business for Nature. This initiative helped shape the new Global Biodiversity Framework, including a commitment by governments to require all large companies and financial institutions to assess and address impacts and dependencies on nature; the Business Coalition for a Global Plastics Treaty, a critical WWF-supported initiative that brings together organisations helping shape negotiations for an ambitious treaty; and private sector calls for a moratorium on deep sea mining.

Financing Climate and Nature

A total investment in nature of $8.1 trillion is required between now and 2050 to tackle climate change and nature loss. Government and philanthropic funding alone cannot close the funding gap, which is why corporate nature finance is essential. Companies can contribute to climate and biodiversity investments by funding nature conservation projects through trusted programmes and institutions. WWF supports this approach to mobilise and direct much needed private capital into strategic initiatives which reduce pressure on ecosystems, drive resilience against climate change and benefit local communities. Initiatives and platforms such as Bankable Nature Solutions, the Dutch Fund for Climate and Development (DFCF), Trillion Trees, WWF Impact and the Landscapes Resilience Fund offer companies looking to finance such projects.

Our Principles For Corporate Engagement

Driven by Science, Impact and Integrity
We believe that together, we can transform whole sectors and markets for the better, delivering results that would not be possible through individual action alone. The goals of WWF’s seven global conservation Practices, namely, Biodiversity, Climate and Energy, Freshwater, Food and Agriculture, Forests, Ocean and Finance shape what we do and how we work with corporate partners.

Our work is guided by stringent principles to ensure we deliver impact at scale while maintaining our independence and integrity.

Mission focused: We work with the private sector to advance our mission to stop the degradation of the earth’s natural environment and build a future in which humans live in harmony with nature.
Independent and science-based: We support companies on their corporate sustainability journey using science based approach and credible standards. We remain independent in a partnership of equals.
Impact-and solutions-oriented: We engage with the most impact industries and companies on the most material issues to create systemic change. We support companies with identifying issues, and offer concrete actions that deliver meaningful conservation results.
Highest standards on integrity and good conduct: We collaborate with partners that are committed to achieving and upholding high standards for the environment, sustainability and human rights, and show commitment to these through their actions.

Transparency and accountability
At WWF, we believe in being accountable for our results and transparent with our supporters and partners. This commitment is essential to fostering constructive and cooperative relationships with business.

All WWF offices publicly report on their corporate partnerships, including their intent, objectives, and impacts. For detailed information on these partnerships, please visit the respective national office websites.